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VISTA, Calif., July 31 /PRNewswire-FirstCall/ -- As part of its continuing commitment to make quality auto insurance more affordable, Unitrin Direct, an insurer that offers a combination of savings and friendly customer service, is introducing a wide range of new discounts across the country.

Consumers who switch to Unitrin Direct from another carrier already save an average of $303.* Now, customers looking for affordable auto insurance in the 25 states that Unitrin Direct serves will often get an even bigger price break.

"Our mission is to provide customers with two things they value most -- savings and service," said Scott Carter, Unitrin Direct president. "These discounts are just another way that we're demonstrating our commitment to lowering the price of car insurance while still delivering customer care that assists our policyholders every step of the way."

Unitrin Direct is introducing 11 new discounts.** One of the most popular is Esignature, a convenient service available in most states that trims $50 off the policy premium when customers sign documents online for their low cost auto insurance. Also, a Multi-Policy discount is available for customers who purchase both auto insurance with Unitrin Direct and either homeowners or renters insurance through the Unitrin Direct Homeowners Insurance Program, and Choice Coverage Discount is a new savings offered with certain liability and collision coverage. Other discounts are available for "responsible" and "mature" drivers, multi-car policies and for drivers whose vehicles have anti- theft devices. And a Pay-In-Full discount reduces the rate for drivers who pay the entire premium when the policy is signed.

"We know how to make auto insurance more affordable," said Elio Mariani, director of product. "When someone switches to Unitrin Direct, they can be confident that we'll do everything possible to provide multiple ways for them to save money."

How is Unitrin Direct able to offer such great rates and discount plans with such a high level of service? The biggest reason is its unique, direct business plan, which streamlines the insurance process and reduces overhead. This not only allows for savings that can be passed on to the consumer, it provides the necessary resources for Unitrin Direct to offer fast, friendly assistance to policyholders whenever they need information.

Unitrin Direct has also redesigned its website -- http://www.UnitrinDirect.com -- so it takes less than 10 minutes to get an online car insurance quote. Customers who prefer the phone can get policy information or an auto insurance quote by calling (800) 642-5254.

About Unitrin Direct

Unitrin Direct is dedicated to providing its customers with outstanding service and quality coverage at competitive prices, making auto insurance simple by offering people the choices they want with the convenience they deserve. The Unitrin Direct insurance companies are subsidiaries of Unitrin, Inc. (NYSE: UTR) in Chicago and part of the Unitrin family of companies that has over six million policyholders. The Unitrin Direct companies offer affordable automobile insurance in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington and Wisconsin. To get a free auto insurance quote, visit http://www.UnitrinDirect.com or call (800) 642-5254.

     * Average savings based on new customers who reported savings between
       March and June 2006.
    ** Discounts not available in all states.

Insurance underwritten by Unitrin Direct Property & Casualty Company and Unitrin Direct Insurance Company. Homeowner's policies underwritten by member companies of Homesite Insurance Group.

SOURCE Unitrin Direct