CHICAGO--(BUSINESS WIRE)--
Kemper
Corporation (NYSE: KMPR) announced today that it is changing the
name of its Unitrin Direct business to Kemper Direct, effective May 2,
2012.
“This announcement completes yet another step in the rebranding of our
family of companies,” said Donald G. Southwell, Kemper’s Chairman,
President and Chief Executive Officer. “The market reception to our
Kemper name has been terrific, and I am pleased with our rebranding
progress.”
While the name is new, Kemper Direct remains committed to serving its
customers. For more information on the name change please visit kemperdirect.com.
About Kemper
Kemper Direct is part of Kemper Corporation and provides insurance
products directly to consumers via direct mail, web, employer-sponsored
employee benefit programs and other affinity relationships.
Kemper is a diversified insurance holding company with subsidiaries that
provide an array of products to the individual and small business
markets:
Kemper markets to its customers through a network of independent agents,
brokers and career agents, as well as directly to consumers.
Additional information about Kemper is available by visiting kemper.com.

Kemper Corporation
Investors:
Diana Hickert-Hill
312.661.4930
investor.relations@kemper.com
Source: Kemper Corporation