CHICAGO--(BUSINESS WIRE)--
Kemper
Corporation (NYSE: KMPR) announced today that it was named one of
the world’s most effective rebrands in the eighth annual REBRAND
100® Global Awards. This recognition is the highest recognition for
excellence in brand repositioning. Kemper, formerly Unitrin, Inc.,
worked with Lippincott, a global brand consultancy, to help develop its
new brand strategy and identity.
“We are pleased that REBRANDTM selected Kemper with this
distinction, based on our successful launch of the Kemper brand for our
family of companies,” said Donald G. Southwell, Kemper’s President,
Chairman and Chief Executive Officer. “The feedback from our customers,
agents, employees and investors has been overwhelmingly positive
regarding our name change, and this award reflects that appreciation.”
Kemper introduced the overarching brand position around providing
customers with the confidence that Kemper will be there for its
customers when needed most. The unique new identity presents Kemper’s
qualities of being straightforward, personal, trustworthy and attuned to
its customers’ needs. The gold color in the company’s new logo reflects
the warmth and approachability of the Kemper team members and brand.
Used consistently with the visual and verbal components of the identity
system, the elements communicate the brand essence, “With you in mind.”
Each year, an international and multidisciplinary mix of industry
experts convenes to jury this annual competition. They consider “before”
and “after” representations of brand transformations with written
summaries and supporting elements that showcase integration of social
media and mobile engagement. “Many projects had big ideas expressed
elegantly through all methods of engagement—language, visuals, sound,
etc.” said Shashi Caan, Founding Principal, The Collective U.S. and U.K.
and 2012 juror.
Emphasis was on executed strategy that made an emotional connection and
met the stated objectives and needs of the identified target audience
and prospects. The 2012 winners represented over 28 countries and 34
industries.
Additional information is available about the award at REBRAND
and about brand strategy and design firm at Lippincott.
About Kemper
Kemper is a diversified insurance holding company with subsidiaries that
principally provide life, health, auto, homeowners, renters and other
insurance products to the individual and small business markets. Kemper
serves its customers through a network of independent agents, brokers
and career agents, as well as directly to consumers via direct mail,
web, employer-sponsored employee benefit programs and other affinity
relationships.
Additional information about Kemper is available by visiting kemper.com.
Kemper Corporation
Investors:
Diana Hickert-Hill, 312.661.4930
investor.relations@kemper.com
Source: Kemper Corporation